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You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and features a video of what eye tracking looks like on-screen. Watching other people's eyeballs flick back and forth made me self-conscious about my eye movement for about five minutes...eugh. But I would be curious to see the results for some big-name sites, as well as for SEOmoz and our clients.

 

Eye tracking highlights the "hot" spots on a webpage

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


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