
Atoning for Past Sins

Todd (stuntdubl) has a great post at SEW on how to make a successful re-inclusion request to Google. He notes, first off, that a customer of his got banned specifically for using Link Vault, which is new information to me, as I had previously presumed that Google would not de-list sites for this but rather simply discount the value of the links.
Here's some of Todd's key rules:
- Fess up - If you did something wrong admit it and fix it
- Don't ASK WHY- You know what you did, or most likely some potential causes - At least fix those if you're going to ask WHY
- Don't whine - If it is the fate of your business you should probably be buying adwords anyhow
- Don't be a recidivist - pretty self explanatory - if you get special consideration and abuse it you won't get it again
- Don't bug 'em - G is NEVER probably going to get through their mountains of e-mail...don't make it worse
- Re-read the webmaster guidelines several times before sending off your request.
- Contact a professional and have them review your site for potential infractions, and diagnose if it is indeed a hand banning.
- Be polite
Todd's even got a good sample letter to send over to GG. I would actually consider hand writing, addressing and mailing this rather than using e-mail. Here's the address I'd opt for:
Google Search Engineering
Attn: Search Index Quality Control Team
1600 Amphitheatre Parkway
Mountain View, CA 94043
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
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