Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?
Many rumors have spread about negative SEO. Should we be worried? How should we protect our sites? This post paints a comprehensive picture to help put concerns to rest.
Video SEO in a Post-Rich Snippet World
Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results. One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site. What does this mean for video SEO? Should you now move all your videos to YouTube?
Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup
Are you seeing links drop off in third-party tools, yet they're still showing in Google Webmaster Tools? Here's the sneaky thing that may be happening.
We Removed a Major Website from Google Search, for Science!
What happens when you accidentally de-index your site from Google, on purpose? We decided to find out for ourselves by removing Followerwonk from search results. Here's what we learned.
What Happened after Google Pulled Author and Video Snippets: A Moz Case Study
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Month Google Shook the SERPs
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.
Using Modern SEO to Build Brand Authority
SEOs have a leg up in the branding game, as SEO and branding are far more intertwined than most people realize. This post shows you how to align those efforts to compound your return.
Unraveling Panda Patterns
I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify high quality sites.
How Do I Successfully Run SEO Tests On My Website?
In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!
Author Photos are Gone: Does Google Authorship Still Have Value?
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.