Community Management

The Holy Grail Of Building Communities: Developing A Strong Sense of Community

The way we're approaching online communities is backwards. If we want to significantly increase the size and level of activity of our communities we need to cultivate a strong sense of community. Richard Millington, founder of FeverBee, will show you can use proven social science to build bigger, better, and more active communities.

Your New Sales Cycle: Optimizing for the Ultimate Moment of Truth

There are many apparent "moments of truth" in a sales cycle—those important moments when customers decide to take action. As SEO blends more and more into experience design, content marketing, and social networks, one moment becomes increasingly important: the ultimate moment of truth.

How to Build an Online Community for Your Business

Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms. Whether you're building a community from scratch, or you're working on growing an existing one, this approach and process will help get your community rolling, or optimize and leverage what you already have.

What Community Builders Can Learn From Research

It's time to build bridges, this time between inbound marketing and research. In this post, you'll find research on participation patterns, how to spot high value users, seeding content in a new community, how to bring new life to old content, and a little bit gamification.