Competitive Research
Competitive research in SEO means, in a nutshell, stealing your competitors’ rankings and traffic.
Well, not exactly stealing.
But it does involve reverse-engineering what's working for your competitors, and using that information to your advantage!
Competitive research typically follows a few common lines of inquiry: identifying competitors, keyword research, content gap analysis, and backlink exploration . If you're not sure where to start when it comes to establishing your competitors, check out the True Competitor feature in Moz Pro, and start building your competitive strategy.
In addition, we've listed some companion resources on competitive research and analysis for SEO.
How to Do a Competitor Analysis for SEO : A terrific introduction to SEO competitive analysis with a free template to copy for your own campaigns.
The SEO Keyword Research Master Guide : An effective competitive research process starts with keywords, and this guide outlines a step-by-step process you can implement today to identify keyword opportunities.
Link Gap Analysis for SEO : Identify opportunities to increase your authority based on your competitors’ backlink strategy.
SEO Competitive Analysis Certification : Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part series. This certification combines on-demand video lessons with tasks and quizzes to affirm your understanding.
New Competitive Research Suite: Actionable Data to Drive Real Results
We’re thrilled to announce Moz’s Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap.
NEW SEO Competitive Analysis Certification: Build a Strategy to Take On the Competition
We’re so excited to announce the launch of our brand-new SEO Competitive Analysis Certification. It joins the SEO Essentials Certification and Technical SEO Certification in our Moz Academy course catalog, focused on getting you certified in competitive analysis and research.
3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors
To stay on top of your game as a SaaS business, you must identify the companies you're competing with from an SEO standpoint. That way, you’ll know the content strategies to focus on, the keywords to target, and the type of backlinks to acquire. In this post, you’ll learn three effective ways to do this quickly.
10-Minute Sales Research with True Competitor
Last month, Moz launched our True Competitor beta to help you reveal your search rivals. Today, Dr. Pete shows you how to use this new tool to quickly understand your brand’s competitive landscape when researching a prospect.
What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research
To prevent turning your brand into a cautionary tale, you need to carefully choose what competitors you research, locate relevant pain points, and determine how effective their marketing strategy is.
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Guide to SEO Competitor Analysis
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Reveal Your Rivals with True Competitor
Today, after years of rethinking how competitive analysis should work (and, honestly, re-rethinking it on many occasions), we’re proud to announce the next step in Moz’s competitive analysis toolkit — True Competitor.
Google Advanced Search Operators for Competitive Content Research
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators.
Long Tail SEO in 2021: How You Can Have It All or Die Trying
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Impactful SEO Audits for B2B
A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level.
SEO Competitive Analysis for B2B — Whiteboard Friday
In our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.