Competitive Research
Competitive research in SEO means, in a nutshell, stealing your competitors’ rankings and traffic.
Well, not exactly stealing.
But it does involve reverse-engineering what's working for your competitors, and using that information to your advantage!
Competitive research typically follows a few common lines of inquiry: identifying competitors, keyword research, content gap analysis, and backlink exploration . If you're not sure where to start when it comes to establishing your competitors, check out the True Competitor feature in Moz Pro, and start building your competitive strategy.
In addition, we've listed some companion resources on competitive research and analysis for SEO.
How to Do a Competitor Analysis for SEO : A terrific introduction to SEO competitive analysis with a free template to copy for your own campaigns.
The SEO Keyword Research Master Guide : An effective competitive research process starts with keywords, and this guide outlines a step-by-step process you can implement today to identify keyword opportunities.
Link Gap Analysis for SEO : Identify opportunities to increase your authority based on your competitors’ backlink strategy.
SEO Competitive Analysis Certification : Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part series. This certification combines on-demand video lessons with tasks and quizzes to affirm your understanding.
How to Create Boring-Industry Content that Gets Shared
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
Using Term Frequency Analysis to Measure Your Content Quality
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
Conquer Your Competition with these Three Moz Tools - Next Level
Size up your competition and gain the upper hand with this second installment of the Next Level video series. We'll take you on a SERP-fari where you can try out three ways to use the Moz tools to conquer your competitors.
Google Organic Click-Through Rates in 2014
We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds, like: How much traffic would I actually get if I rank on the first page? This post offers a new study of click-through rates of various positions on SERPs in an attempt to answer those questions.Level Up Your SEO Skills With Our Free Training
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Guide to SEO Competitor Analysis
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Stop Worrying About the New Google Maps; These URL Parameters Are Gold
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The Illustrated SEO Competitive Analysis Workflow
An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.
New Moz-Builtwith Study Examines Big Website Tech and Google Rankings
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What I Learned from Scraping SEOmoz's Active User Base
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How to Carve Out Marketing Strategies by Mining Your Competitors' Backlinks
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