How to Approach Owned and Earned Media
The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
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Leveraging Panda to Get Out of Product Feed Jail
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)
If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.
Know What Your Audience Wants Before Investing in Content Creation and Marketing
Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.
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Everything You Need To Know About Sponsored Content
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
How to Provide Unique Value in Your Content
Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer....
The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014
We've curated the very best digital marketing content from 2014. Find out who tops this year-end edition of the Moz Top 10 and how you can be a part of the fun.
The Best of 2014: Top People and Posts from the Moz Blog
It's time for the annual round-up of the cream of the crop -- the very best of the Moz Blog from 2014. Whose comments earned more thumbs up than anyone else's this year? Dive in to find out, and happy New Year from Moz!
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How You Can Build a Meaningful Brand
A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.
The Un-Checkbox Approach to Content Marketing
Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?
Building Consumer Awareness: How to Talk to People Who Don't Know They Need You
Are you trying to sell people on your brand when they aren't even yet aware that they need your product? Learn how you might be running afoul of the three stages of consumer awareness.
Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy
Building out a content strategy fit for your audience is a difficult process. Content flow is the metric you've been waiting for to make that much easier.
Personal Brand Punch: Why Your Brand Should Be Represented by Real People
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
Getting Started With Paid Promotions
Paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel, delivering the right content, at the right time, to the right person. Here's how to get started!