Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
The Content Marketing Campaign Playbook – Guaranteeing Success in 2016
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
Announcing Moz's New Beginner's Guide to Content Marketing
I'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing.
The Roadmap for Creating Share-Worthy Content with Massive Distribution
When emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success.
How to Write for the Web—a New Approach for Increased Engagement
16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.
Will Google Bring Back Google Authorship?
Recently, Google spokesperson Gary Illyes said that site owners should keep rel=author on their content pages, as it's always possible Google could start using it again. Does that mean that Google might bring back its Authorship program in search? Mark Traphagen provides in-depth analysis and a little educated speculation.Level Up Your SEO Skills With Our Free Training
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Preparing Your Killer Content Marketing Pitch
The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.
Craft Winning CTAs with Four Simple Tips
Even if you're a novice at crafting CTAs, you have the ability to create messages that attain clicks.
Why Google Rewards Re-Publishing
In this week's Whiteboard Friday, Rand dives into the topic of republishing and why Google rewards it so much. As an underutilized tactic in SEO and in content creation, republishing should have a place in your strategy; take the time to identify your goals and discover the process that's best for your site.
Have We Been Wrong About Panda All Along?
Everyone knows that thin and duplicate content are huge Panda factors. But are they really? In this article, Marie Haynes explores the possibility that Panda is about so much more than thin and duplicate content, and that salvation lies in overhauling your site to be truly excellent.
7 Copywriting Tips That Will Instantly Lower Your Bounce Rates
One of the simplest ways to lower the bounce rates of your landing pages is to use copy that's snappy, enticing and free of useless words and phrases.