Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
How to Create Boring-Industry Content that Gets Shared
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
The Nifty Guide to Local Content Strategy and Marketing
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%
Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.
Using Term Frequency Analysis to Measure Your Content Quality
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.Level Up Your SEO Skills With Our Free Training
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9 Things You Need to Know About Google's Mobile-Friendly Update
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
Advanced Content Analysis in Google Analytics
With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
The Art of Concision: How to Effectively Make Your Point in Fewer Words
Learn how to write fewer words while making a stronger impact on your readers, customers, and decision makers.
9 Simple Tips For Making An About Us Page That Works For Your Brand
Your brand's About Us page is prime real estate for prospects looking to do business with the company. Reward visitors for their efforts by showcasing an engaging, insightful page.
Automated Link Attribution with Copy-Magic-Paste
We've all seen it: someone helps themselves to your awesome content and pastes it onto their own website without so much as mentioning the source. But wouldn't it be generous of us to do the work for them Wouldn't it be ideal if their copy and pasted content automatically came with a link back to your site?