Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
How To Reach Bloggers, Ninja Style
Blogger or webmaster outreach is the art of finding the right sites to target to get links on, tracking down who owns or edits them, and building a relationship with them in order to get links.
Post-Panda Content Strategy - Lessons from Magazine Editing
As a one-time editor the Panda update was a bit of a 'Hallelujah' moment. It was the point in time when past boardroom 'rants' actually came to fruition – that content is the ONLY thing of true value to an audience and that its time would come around again. Those 'half full' writers, fed up with watching helplessly as 'their' audiences migrated online...
Blog Design for Killer SEO - Infographic
Before SEOmoz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world.
SEO 101 for Travel Bloggers
Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist, whose blog was just placed on Time.com's Top 25 Blogs of 2011 and then on Forbes' Top 10 Lifestyle Sites; woo hoo!), to Vancouver, BC for a professional conference focused on her career rather than mine (TBEX - the Travel Bloggers Exchange). Given that she's attended countless sessions on SEO, analytics, tech startups and scalable SaaS models, I figured it was the least I could do.
An Analogy Filled Explanation Of SEO For Kids
Howdy Mozzers! I am a long time (ish) reader, but this is my first ever attempt at a post on here, my previous SEO blogging has all be targeted toward potential clients with little to no SEO knowledge at all, so stepping up to you guys is like going from Southport FC to Manchester United, or (insert similar analogy regarding Hockey/Basketball/Toe Wrestling - yes ...Level Up Your SEO Skills With Our Free Training
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Putting the "Experts" Back in Expert Authoring
Whether you call it "Panda", "Farmer" or the "Anti-Demand-Media" update, Google is clearly making a push to reward "better" content. So the question becomes, how do you acquire better content? Buy It One of the reasons that content farms were started in the first place is because quality writing is expensive. Good writing re...
The Definitive Guide to Awesome Web Content
What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.
Traffic "Bait" and Ad Clicks: Perfect Market's Study Isn't Telling the Whole Story
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analy...
5 Ways To Turbo-Charge User Generated Content For SEO
User Generated Content pretty much rules the web these days. If a website isn't including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your user generated content. Remember folks that even if you don't have "classical" user generated content t...
Creating an Online Video Strategy
Lots of us keep hearing about how video is such a compelling medium and a great way to engage your customers. Not long ago Rand presented a Whiteboard Friday Video where he covers some of the basics around video SEO, like the trade offs between using a third party site, or hosting the video yourself. In the following post, I hope to add a little more to that topic and talk about some additional strategies that combine these ideas - starting with a 3 step process to help you get started with creating a video strategy for your website