Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
How To Talk To Your Copywriter
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...
Can You Plagiarize Yourself?
I’m lucky, sort of. I write four blog posts a week for web design companies and a hosting company. No complaints, here. However, because I’ve been undertaking these assignments for 18 months, that works out to over 200 articles on SEO/SEM topics. At that rate, you have to slice the baloney pretty thin. So, a...
Content is King, Baby!
<p>One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations) we need to answer the question: "why would someone link to our site?".</p><p>When I first talk to a clien...
Colloquial Copy: When Perfect is Wrong
My brother, a Long Haul Trucker with a Bachelors Degree in English Literature, happened to be passing through Denver Friday and dropped by for a visit. "Any reason for a home cooked hot meal and a sleep in a room not equipped with shock absorbers," I would chide. Late Friday night we were discussing the economy and the like, as fuel costs have affected his business rather drast...
Why Is Preemptive Reputation Management So Difficult?
I remember the first time I heard about someone ending a relationship via email. It was a long time ago (like, in the nineties) and possibly in the days before I had an email account of my own. Everyone was shocked at how someone could bring themselves to do something like that online. Now, such a break-up would constitute a gross lack of inventiveness. Why not edit your ...Level Up Your SEO Skills With Our Free Training
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How to Write for the Web
This is condensed from various sources, including especially Jakob Nielsen's articles on Writing for the Web.Why do you need to know how to write, for SEO?If you spend time writing any of the following:Page titles (the <title> tag)Page descriptions ...
Why Initial Rankings Following Quick Reporting Are Key
In recent years, the once-common weblog or online journal has morphed into the ubiquitous blog. However, this transition led to some changes - the new terminology somehow allowed anyone to start news publication from their breakfast table. Blogging gives Joe Public the chance to jump on news before any larger entity has the chance to aggressively p...
Sex and SEO: Like Honey to the Bees
Right - ideally I should have named this post “How to write killer headlines” or “How to get your Sphinn or Digg posts read”. But I wanted a bit more traction than that – so I used one of the oldest marketing tricks – I used sex. As long as the marketing funct...
I'm Dreaming of a Web Christmas
Ah, yes, the holidays. That time of year when content writers like myself have to come up with cute new versions of festive songs from years past. After we're done beating our heads against the fake office mantelpieces hung with stockings, and have sufficiently drowned our sorrows in the bitter eggnog of trying to write lyrics that both scan properly and vaguely fit ...
Facebook: What I'd Do If I Ran Your Blog
I know exactly what you should do with your blog because it isn't mine, I don't have to implement any of the changes and if my advice is crap, I don't have to live with the consequences. This said, I've been poking around inside my favourite social networking site and I've...