Humans vs. Robots: Picking the Best Audience for Your SEO Content
When writing for search engines, should you create content for the algorithm or for your human readers? The answer is both. Here’s how you can do it.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
9 Ways to Design Inclusive Content
Inclusivity is about understanding diversity and ensuring everyone can be involved to the greatest extent possible. It's an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or content goes live.
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
You know it’s important to keep your content up to date, but exactly how much does it matter? Lauren shows you the actual ROI she and her team at Brafton have seen from regularly re-optimizing blog posts over the last several years.
The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.
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How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
The team at Stacker has mastered how to create newsworthy, data-driven stories for their newswire. Contextualizing topics, statistics, and events serves as a core part of their content ideation process. Today, Amanda shares their winning strategy so you can create content that has real news value.
How to Improve Organic Clickthrough for Your Content
SERPs are becoming more diverse and interactive, making any CTR study out there much less reliable, because no two sets of search results are ever the same. So, how much control do content creators have over how their work is represented in search? As it turns out, quite a bit!
The Core Elements of Storytelling that B2B Can Learn from B2C
For those in the B2B world, you’ve probably heard B2B referred to as “Boring 2 Boring.” It’s time to end that perception and spice things up a bit by exploring marketing storytelling techniques that can take your B2B marketing strategy to the next level.
![How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]](https://outdoorsrank.com/images/blog/banners/Tools.jpg?auto=compress%2Cformat&fit=crop&dm=1619478285&s=9deb4e98eb84245ad5534df27b6d2bef)
How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]
In this case study, walk through the steps the Tao Digital team took to achieve increased leads, impressions, and clicks for their client. By making strategic content optimizations at the right time, you can do the same.
How to Make Newsworthy Content: Part 2
Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy.
Why SEOs Need to Invest More in Long-Form Content (and How to Do It)
Long-form content can often be overshadowed by other forms of execution that may be considered more visually engaging. The truth is that the value of long-form content shouldn’t be overlooked because it can do so many things for a brand, including driving traffic, building authority, and building links.
What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research
To prevent turning your brand into a cautionary tale, you need to carefully choose what competitors you research, locate relevant pain points, and determine how effective their marketing strategy is.
The Ultimate Guide to Digital PR
The team at Go Fish Digital shares their strategies for building links through digital PR.
How to Choose Pillar Page Topics
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.
How to Carry Out Content Audits — Yes, Plural
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.