Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Link Building Outreach in a Skeptical World
Outreach. It's the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale, and it's easy to fall into a rut. What can you do to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up methods of bartering value to earn genuine links, catching your target's attention, and actionable advice on what to include in your outreach correspondence.
The Anatomy of a Link - What Makes a Good (and Bad) Link?
Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.
Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work
A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
Effective Link-Building Outreach: How to Turn No Into Yes
Effective link building is as much about resilience in the face of strong objections as it is about the quality of the links you're proposing.
Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort
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Guide to SEO Competitor Analysis
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How to Build Links in Person
A relationship-based approach to link building can be so powerful. By connecting with site owners on a personal level, you can start creating a positive association between you and the content you share. Start thinking of a link as something that's given online by a real live person who also exists outside the internet, and you can move from being a link builder to being a relationship builder. Plus, you might make a friend.
New Features in OSE's Spam Score & the Mozscape API
Introducing the Spam Score Histogram for Open Site Explorer. Visualize the distribution of potentially spammy links that show up in a site's link profile.
Can You Rank in Google Without Links? New Data Says Slim Chance
For years, we've heard the drumbeat that marketers should stop focusing on links. While it's certainly true that marketers should avoid manipulative link building, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms, and that link building can be safely ignored. Is there any truth to this? Does data support the notion that you can successfully rank in Google search results without links?
5 Spreadsheet Tips for Manual Link Audits
Over the years I have learned a few tricks and formulas that have helped me audit links in Excel. In this article, I will share several of these with you.
How Much Has Link Building Changed in Recent Years?
I get asked this question a lot, and I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years. I'll show you why in this post.