Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
When Building Communities Isn't the Best Way to Build Links
I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I've learned is that not all business models support community building as a goal.
A Startling Case Study of Manual Penalties and Negative SEO
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.
How I Learned to Stop Worrying and Love the Nofollow
Never fear the nofollow. Here's a breakdown on why this once-cursed link type should now be a part of your overall online marketing strategy.
Filthy Linking Rich: How to Passively Attract Valuable Links
The best ideas for "building links" seldom arrive whilst you sit there thinking of ways you can build links. This post shows you how to develop content assets that'll keep them rolling in.
31 Link Building Tactics Discovered From Competitive Analysis
Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently my analyses have inspired me to write this post because common opportunities continue to reveal themselves, and they're worth sharing.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Power of Authors and Content for Link Building
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers.
An Eight-Step Plan to Get PR-Driven Links
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story.
Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value
Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience's attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content. What's the solution? We love good linkable assets. Let's explore why linkable assets deliver 10 times more value for your SEO dollar.
Case Study: White-Hat Link Building in the Gambling Industry
White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of content marketing, specifically guest posting (for want of a better term) for a gambling affiliate website.
Guide to Using Unlinked Brand Mentions for Link Acquisition
Many tout link building as one of the hardest parts of the SEO process. Sure, with spammed to death tactics not being valued any longer (thanks to Panda and Penguin) and seemingly low hanging fruit obliterated I could see some thinking link building is hardest. But after years of manual link building, strategy and analysis as well as training link builders, I’ve come to the conclusion that many of us can build good links when we try hard enough. It requires diligence, outside-the-box thinking, effort and some marketing chops. Oh and the finely honed ability to find just about anything on the internet.