Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Five Ways to Check the Quality of a Link Directory
It's a time-tested method used by virtually all SEOs making a plunge into the world of link building – directory submission. For the most part, it's not excessively expensive, doesn't take a lot of time, and if you submit to the right directories (read: ODP and Yahoo! Directory), it can have a meaningful impact on your website search engine ranking.
Check My Links Chrome Extension - A Link Builder's Dream
Not too long ago I was dead link building with the Mozilla Firefox LinkChecker Add-on. I started recommending it in a few posts, saying how great of an add-on it was, when in reality I had no idea there were other broken backlink checkers out there. But one day Ross Hudgens was kind enough to tweet about one of the greatest link building browser extensions known to man – Check My Links, a chrome extension.
Get a Linklove Video for FREE
Every so often, I think we're crazy and that we give too much away. Then I remember that all the best things we have came from giving away more than we thought was reasonable. So in that spirit, and because we love all you SEOmoz subcribers so much, we have decided to give away one of the hour-long HD videos from our #linklove conferences earlier this year. You might remember linklove b...
Charity Affiliations and Link Building: How to Get Links While Helping Non-Profit Organizations
Since March 2011 I'm a supporter of Save the Children with a sponsorship (the child I support is called Christopher and lives in Malawi). Before you read this article, I invite you to consider making a donation to a non-profit organization and help some people less lucky than ourselves.
Conquer Link Directory Best Practices for SEO
Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and....Level Up Your SEO Skills With Our Free Training
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99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)
In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many m...
5 Reasons Why Copying Links is Bad for You
When you start out in link building, almost everyone recommends to check out your competitors. And I agree: it is very important to know who you're dealing with in the SERPs. Many people additionally recommend to "get" all those links your competitors have built so far. However, this can be a potentially dangerous and rather inefficient approach to link building...
How to Find Link-Worthy Data
We're all a little tired of hearing 'content is king'. And it's increasingly difficult to make content stand out online. But a few companies are leading the way with their innovative use of data. There's the Guardian Datablog, Information is Beautiful and the ubiquitous OK Trends to name but a few. But sites like these are still in the minority. So there’s ample opportunity...
15 Smart Ways to Find Guest Posting Opportunities
Guest blogging is a great way to build relevant links to your website from authoritative websites within your niche. Bloggers are always in need of content, and many will jump on an opportunity to add great content to their blog that their readers will enjoy. The most difficult part of using guest blogging as a link development strategy is the very first step - identifying guest post opportunities. From the head-smackingly simple to some lesser-known gems, below is a breakdown of the best strategies to find these opportunities.
Why Your Linkbait Fails and How to Fix It
Howdy Mozzers, I've been spending a couple of weeks this summer in the Distilled office looking at the way they do linkbait in order to write up a guide on it. Whilst researching and reading around what people had posted before, it became clear there were a handful of problems which kept cropping up why people were failing at linkbait. In this post, I hope to address some of the...