Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Local Centroids are Now Individual Users: How Can We Optimize for Their Searches?
The concept of the centroid has evolved quite a bit from its early days and now centers around individual users. In this post, local SEO expert Miriam Ellis shows you how you can best target those users-as-centroids.
Enhanced Reporting Now Available in Moz Local
Learn about the latest feature release from Moz Local including how it can help you track the accuracy of your listings over time and what's coming next.
How to Have a Successful Local SEO Campaign in 2015
Do you want to start the new year off right with a successful local SEO campaign in 2015? This new year guide by Casey Meraz will help you to understand the common issues businesses will face and how to jump start your campaign.
Location is Everything: Local Rankings in Moz Analytics
Big news for local search marketers: Moz Analytics now gives you the ability to track local rankings by adding locations to the tracked keywords in your rankings reports.
How to Perform the Ultimate Local SEO Audit
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Announcing the 2014 Local Search Ranking Factors Results
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!
Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist
Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!
Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO
Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.
The Month Google Shook the SERPs
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.
Everybody Needs Local SEO
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.