Local SEO

How to Perform a Basic Local Business Competitive Audit (Updated for 2022)

7 Local Business Incentives to Offer Instead of Amazon Gift Cards

When budget is allocated to increase sign-ups or improve retention with gifts, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. And when 65% of your local business customer base views Amazon’s market dominance as a challenge to the existence of their business, it turns out there are much better ways to sweeten a deal than sending a gift card with that logo.

8 Q1 Local Search Developments You Need to Know About

The first quarter of 2022 brought us some new local search opportunities (and a few problems) that you may have missed. Today, Miriam goes through a quick roundup of interesting happenings that merit your awareness for the sake of the local businesses you market.

A Little Irish Wisdom for Your Local SEO

Happy St. Patrick’s Day, Moz fans! To celebrate, we’re going to take a look at the inspiring tale of how a nation built a path to real human progress for its people, with takeaways that can be applied to your own business and community.

QRG Clues to How Google Evaluates Local Business Reputation

For local brands, reputation is everything. It’s an always-on sales force, quality control, and a business intelligence methodology when creatively managed, and it’s also a key component in how Google views entities. Today, we’ll take a swift trek through top takeaways from Google’s Search Quality Evaluator Guidelines.

2022 Local SEO Success: The Year of Everywhere

Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come!

Local SEO Statistics that Tell Our Industry’s Story

Miriam bundles recent local search stats and takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative for clients and co-workers.

Ecom, Locom, or Informational: Google Tracks Locally and so Should You

Local SERP tracking has historically been seen as challenging for any business type, but today, we’ll take a look at the lay of the competitive landscape and offer some helpful solutions.

GMB to GBP: 3 Invitations for Google to Alter Their Indifference towards SMBs

The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In response, please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP.

Should You Pay for Local Listings Management? Double-Digit Lifts and Customers Say: Yes!

Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.

Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency's additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.

Google Local Filler Content Isn't Good UX, and Needs Revisions

The presence of irrelevant listings for local queries presents difficulties for both searchers and local businesses, resulting in disappointing UX. Today, we’ll look at some original data to see the extent of the problem, and explore what Google and local businesses can do about it.