Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Google Posts: Conversion Factor — Not Ranking Factor
While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.
Presenting: The Essential Local SEO Strategy Guide
Moz is proud to present you with this free local search guide, jam-packed with actionable local search marketing strategies for your agency or local business.
Local SEO Tips for Electric Vehicle Charging Stations
Electric vehicle (EV) charging stations belong in local search results, but aren’t well addressed by Google’s official guidelines. What are the SEO best practices for such listings, and how can you make sure they’re discovered by potential consumers?
Outranking Tough Competitors: My One-Year Study of a Google Local Finder
Moz's local SEO subject matter expert, Miriam Ellis, conducted a one-year Google Local Finder study, tracking a local finder for a single query to see if anything brands or the public did could shift the top eatery out of its #1 spot. Here are the results.
2021 Local SEO Success: Expert Tips & Predictions
There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam's predictions for the year ahead.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores
Local SEO expert Miriam Ellis shares results from her analysis of the top local-pack-ranked grocery store in each of the 50 US capital cities, and summarizes the practical tactics she's learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times.
How To Do Local SEO for Businesses Without Physical Locations
It’s easy to make mistakes, overlook updates, and miss out on opportunities when marketing a business without physical locations. The great news is, there are local marketing possibilities for almost every business type, but you have to know which pathway to follow, based on how the brand you’re marketing operates.
Local SEO for Nonprofit Organizations: 5 Tactics to Try Today
Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.
Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process.
Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.