Marketing Industry

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

When the team at Go Fish Digital began helping a large media company break into Google’s Top Stories for major single-day events, they discovered that one way many sites do this is through the use of a schema type called LiveBlogPosting. Here are there findings regarding what this structured data type is, how sites are using it, and what impact it might have on Top Stories visibility.

According to the Experts: 5 Technical SEO Trends to Watch in 2021

To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts and advice.

The Potential Impact of Gen Z on SEO

Gen Z (or Zoomers, if you prefer) already makes up the largest generational cohort of America's population. How do they interact with search, and what does that mean for the future of SEO?

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

The team at Portent conducted a study verifying whether stimulus distributions correlated with revenue spikes in online retailers and auto industries. Dig into their results in this post, along with consumer data to use as predictive indicators through the rest of the pandemic.

The Best-Laid Plans: Can We Predict Anything About 2021?

How can we possibly plan for 2021 after the events of 2020? Dr. Pete reviews known Google events, what the COVID-19 timeline might look like, and how to prepare for re-opening.

8 Unconventional Ways to Generate Qualified B2B Sales Leads

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021.

The Evolution of SEO [Video Presentation]

Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.

2021 Local SEO Success: Expert Tips & Predictions

There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam's predictions for the year ahead.

What's Changed and What Hasn't: The 2020 Moz Blog Reader Survey Results

In the last three years, our industry and our world have seen massive shifts. Here are our top takeaways from the 2020 Moz Blog Reader Survey.

Maximize Return During Tough Times Through Testing

Knowing for sure what is going to work for your business, in your space, and at this particular time is a tough task. The only way to find out for sure and stay on top of the changing trends is through testing.

How Lead Generation Tactics Can Boost Your Link Building Results

These days, when site owners and influencers are bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation.