Marketing Industry

How Big Is the Gender Gap Between Men and Women in SEO?

Just how big is the gender gap in the SEO industry, and how does it translate to tangible things like pay and job titles? To find out, the team at North Star Inbound mined the data from their State of SEO 2020 survey. Here are some of the things they learned.

Fifteen Years Is a Long Time in SEO

Will Critchlow has been in an introspective mood lately, and it's had him looking back over what’s changed and what hasn’t over the last 15 years in the SEO industry.

Adjusting Paid Campaigns During a Recession

Businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12-24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly.

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.

Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.

How to Choose the Most Link-Worthy Data Source for Your Content

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform.

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, a 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than expected), and customers have embraced the new name and look. The team shares their story, the steps they took to prepare, and some things they learned along the way.

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, SEOs and marketers talk a good game about collaboration and integration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. I want to introduce you to the concept of interdisciplinarity: when two or more areas of expertise join forces to solve new kinds of problems together.

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO: SEO sprints consist of five steps, and they can be performed on a small budget inside a short period. The learnings from one SEO sprint are passed on to the next one, so you can reuse what worked efficiently.

Matter. How SEOs Can Help... Now

As SEOs, we can influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, SEO can be your superpower. Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — simply by doing your job and doing it well.

Why and How to Bring Empathy Into Your Content

Now would be a perfect time to bring more compassion and kindness into the content you create. Here are practical tips for doing so.

Marketing in Times of Uncertainty

Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.