Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
Marketing Industry
How Will Google’s Antitrust Ruling Affect You?
What does the recent Google antitrust ruling mean for us as search marketers? What happened, and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry. For more commentary on the remedies outlined by the court, read Dr. Pete's latest article.
What I Learned About Search From Listening to 2 Musicians
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.
My Top 5 Local SEO and Marketing Takeaways From MozCon 2024
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.
The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.
18 Local Search Developments You Need to Know About From Q2 2024
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.
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Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
20 SEOs Share Their Key Takeaways From the Google API Leaks
Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
How to Build a Strong Brand Moat With SEO
When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.
The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
Google's AI Search Fails: From Bizarre Misinformation to Public Health Risks
Google's AI search results are meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews we've seen, explains why we’re being exposed to this feature, and focuses on a famous reality-check anecdote.