Moz News

Rewriting the Beginner's Guide Part VI: How Usability, User Experience, and Content Affect Search Engine Rankings

I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization, section by section. You can read more about this project here. How & Why "Great" Sites Rise t...

Why Does Your Search Traffic Suck? The 7 Most Likely Reasons

We're just not getting any visitors from the search engines... I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on... one that would be accessible on ...

Latest Firefox Update Causes Problems With SEOmoz

Starting last night in to this morning, we've been getting reports of people who have recently updated their version of Firefox to the new 2.0.0.1.2 release and now get a blank screen when they come to SEOmoz. We're still working on what the exact issue is with our site and why upgrading Firefox breaks it, ...

Use 'What Googlebot Sees' to Find Scrapers

Most of you are aware I recently took a position at Tribune as their in-house SEO Manager.One of the first things I did was get a current state of the union. After working through the issues of verification for the dozens of sites (another post, perhaps), I realized that 'What Googlebot Sees' for a handful o...

SEO Analytics - Tracking Data Essential to Search Marketing Campaigns

For the last few months, SEOmoz has been working on a new product/tool for search marketers that we've always felt was essential to search marketing campaigns. I'll try to explain succinctly: THE PROBLEMS Search campaigns have a great number of elements that contribute to their success or failure - indexing, links, brand growth, competition, algo shifts, etc. Ri...

Our New Phone Number is Jenny's 867-5309 and it's Not Funny Anymore!

Two days ago our office updated our phone system to a more professional business setup. The new system brought additional phone extensions and 23 new phone numbers. While it was a bit of a headache having our phones and internet down while the phone company upgraded our account, it was nothing compared to our new problem. When our awesome receptionist ...

Premium Content Training During a Special Session at SMX West

A fair criticism of SEOmoz's Premium Content has always been that while the material inside is valuable, the organization and instructions don't always provide a clear path, particularly for those new to the service or for inexperienced search marketers. Back in December, I wrote a post that walked through how to use many of the tools and content pieces inside Premium, and now, at SMX West next...

SEO Comic: Ranked Hard

Before I get flamed, I realize this can be seen as self-promotional and of course it is to some degree. I'm promoting it and I am myself, so I am self-promoting. But I hope this post can also be seen as wanting to share something with the SEO community that can be enjoyed. With that hope in mind, I invite you to read our <a href="http://www.bigoakinc.com/rankedhard/ ">SEO Co...

A Critical Vote for SEOmoz Fans - Should We Be Covering the News?

Throughout its existance, the SEOmoz blog has always strived to be something very different from a Search Engine Land, Marketing Pilgrim or Search Engine Journal, by providing advice, insight, and under-the-radar stories from the world of search and webmas...

Pay for Post Mozzers

Should the Mozzers be paid for their posts in YOUmoz?I mean, I love the all comunity free thinking thing, but when you think about it, we are all helping seomoz for free. Our posts end up being indexed in the Search Engines and when people click, they are entering a comercial website, that sells premium memberships. So where does this leave all of the Mozzers out there, that devot...

Compete.com Metrics - An Interview with Jeremy Crane

For the past couple weeks, I've been chatting over email with the folks at Compete.com about their web popularity reporting & analytics tools. Luckily enough, Jeremy Crane, the Director of Search & Online Media for Compete, agreed to an interview. Below, you can learn a lot more about how Compete gathers data, where...

Advice for Startup CEOs

In honor of today's holiday, I thought I'd change up the subject and talk a little bit about leadership in a small business startup. This is a subject that I don't have nearly the authority or experience to speak about in the same way as SEO. After all, I've worked on dozens of successful search marketing projects, but only one startup - ...