
Moz Tools
These are the latest posts on Moz's suite of SEO tools. If you'd like to learn more about the tools we offer, check out our offering of free SEO tools, or our premium tools overview.
These posts are for product announcements, new features, and how-tos. You can also sign up for a free trial of Moz Pro to take our most popular SEO tools for a spin.
Finally, if you're interested in SEO tools in general, check out the SEO Tools category.
Moz Link Explorer : Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site.
Keyword Explorer : The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site.
MozBar : The essential SEO toolbar. See critical SEO metrics as you browse the web with our free Chrome extension.
MozCast : The original Google SERP weather forecast. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features.
The 55 Best Free SEO Tools : Includes an overview of free tools from Moz, along with other free SEO tools.


Understanding and Applying Moz's Spam Score Metric
Since releasing the Spam Score feature in Open Site Explorer this week, a number of questions have come up about what it is and how to use it. In today's Whiteboard Friday, Rand takes the opportunity to clarify the answers to those questions.
Spam Score: Moz's New Metric to Measure Penalization Risk
Moz's Spam Score metric helps quantify the relative risk of penalization/banning by search engines using a series of correlated flags. This post helps explain where you can find Spam Score, how to use it, and the R&D behind its development.
How to Defeat Duplicate Content - Next Level
Learn how to use Moz tools to identify and resolve duplicate content issues in this third installment of Next Level series.
Enhanced Reporting Now Available in Moz Local
Learn about the latest feature release from Moz Local including how it can help you track the accuracy of your listings over time and what's coming next.
Conquer Your Competition with these Three Moz Tools - Next Level
Size up your competition and gain the upper hand with this second installment of the Next Level video series. We'll take you on a SERP-fari where you can try out three ways to use the Moz tools to conquer your competitors.
Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)
We've rebuilt OSE to make it faster and easier to use. Plus, we're adding a new Link Opportunities report that automates three common link building strategies.
School's in Session at Moz Academy
Enjoy a ton of terrific instructors at Moz Academy for free, and in the process soak up so much SEO knowledge that you'll be able to spread the love and teach others!
10 Tips to Take the Moz Tools to the Next Level
Whether you're an old pro or a newb, the Moz team wants to help get you to the next level with your marketing goals. We recorded several videos with tips and tricks to step up your Moz game.
Help with (Not Provided): New Landing Pages Report in Moz Analytics
(not provided) created a big headache for SEOs. To help fill some of the reporting gaps, Moz Analytics is introducing a new Landing Pages report.
Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar
We're thrilled to announce version 3 of the MozBar for Chrome! Check out the functionality in this post; the Firefox add-on will follow soon.