
Moz Tools
These are the latest posts on Moz's suite of SEO tools. If you'd like to learn more about the tools we offer, check out our offering of free SEO tools, or our premium tools overview.
These posts are for product announcements, new features, and how-tos. You can also sign up for a free trial of Moz Pro to take our most popular SEO tools for a spin.
Finally, if you're interested in SEO tools in general, check out the SEO Tools category.
Moz Link Explorer : Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site.
Keyword Explorer : The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site.
MozBar : The essential SEO toolbar. See critical SEO metrics as you browse the web with our free Chrome extension.
MozCast : The original Google SERP weather forecast. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features.
The 55 Best Free SEO Tools : Includes an overview of free tools from Moz, along with other free SEO tools.


Giving Duplicate Listing Management the Upgrade it Deserves
Duplicate listings have plagued local marketers for years. See how agencies, brands & SMBs alike can seek and destroy dupes faster than ever with Moz Local.
The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar
It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.
Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics
It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.
Sweating the Details - Rethinking Google Keyword Tool Volume
Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.
Keyword Research in 2016: Going Beyond Guesswork
Traditional keyword research focuses on discovery, leaving you with a pile of keywords and a lot of guesswork to prioritize them. What if there were a better way? I explore four metrics you can use to evolve your keyword research.
Announcing Keyword Explorer: Moz's New Keyword Research Tool
Moz's newest tool - Keyword Explorer - is available today. Read the post for all the details about the powerful new features, functionality, metrics, and data available from this comprehensive tool for keyword research.
Top 12 Moz Pro Enhancements in Q1 — Plus a Glimpse Into the Future
We've been busting out updates and enhancements to Moz Pro in Q1 and we're super proud to tell you all about 'em! Adam Feldstein's here to give you the low-down on how we've bettered our SEO product and what we've got planned in the future.
Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!)
It's now as easy as pie to import locations straight from Google My Business into your Moz Local dashboard. And on top of that, we've got a new free tool to make painful GMB permissions management a thing of the past: introducing My Business Console!
How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro
SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Moz Pro now has a tool to make understanding and targeting topics on the SERPs a whole lot easier.
Local SEO Case Study: The Diary of an Address Change
Changing an address is anything but a simple procedure when it comes to Local SEO, where the devil really is in the details.