On-page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

On-Page SEO : The Beginner's Guide to SEO: Everything you need to get started to optimize your pages.

On-Site SEO Learning Center : Our free on-site SEO learning hub. Here, we’ve gathered our top resources in one place.

More than Keywords: 7 Concepts of Advanced On-Page SEO : On-page SEO starts with keywords, but Google uses tons of advanced methods to determine content relevance.

Illustrated Guide to Advanced On-Page Topic Targeting for SEO : A simple framework for on-page topic targeting that produces satisfying content and makes optimizing easy.

What's changed in SEO? : Looking back at a popular Whiteboard Friday, let's see what's changed and what still remains relevant today in SEO.

Title Tags SEO: When to Include Your Brand and/or Boilerplate

Title Tag SEO: If your websites are like Moz, they include a fair amount of extra boilerplate in the title tags: things like your brand name or repeating text that appears across multiple pages. Should you include these elements in your titles automatically?

Content Marketing On-page SEO SEO Reporting

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve.

SEO Tools Advanced SEO On-page SEO

New SEO Experiments: A/B Split Testing Google's UGC Attribute

We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next.

Content Marketing On-page SEO Whiteboard Friday

How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday

If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, rich content that will help you rank for multiple queries and win more than one snippet at a time—learn how in this classic Whiteboard Friday featuring the one and only Dr. Pete!

Advanced SEO On-page SEO

New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Images are driving more traffic than ever before. What are some tools you can leverage to better optimize your image SEO and capitalize on the opportunity?

On-page SEO SEO Basics Technical SEO

How Google's Rel = Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.