Digital PR

SEO Terms That Make You Go 'Huh?'

Every industry has its own jargon, and SEO is no exception. Since there are no interviews scheduled today and I actually have some down time (shhhh, don't tell Rand, or he'll make me scrub his Pumas again), I thought I'd share my picks for SEO terms that make you go "Huh?" These are terms that almost always require some sort of explanation, since the words associated with the ideas or ph...

Andy Beal's Top 10 SEM Agency Mistakes

Barely had time to read it, but I have to share - Top 10 Business Mistakes Search Marketing Firms Make. Which ones am I guilty of? #3 - Their Business Doesn’t Scale #7 - They Rely On One “Expert” to Provi...

What Danny Sullivan's Departure Means to this Industry

For nearly 10 years, Danny Sullivan has been a leader in the field of search and search marketing. Today, he's departing from SearchEngineWatch & the Search Engine Strategies conference series: I love both the site and the conference series. I hate to say goodbye to them. Th...

Why Canadians are the Best SEOs

In conversation today at the office, we found ourselves mulling over the disproportionate number of search marketing folks who hail from or live in Canada (aka hockey-land). In trying to ascertain what environmental or cultural factors might account for the propensity of the maple-minded to seek employment in the search field, we came across a few ideas: Canadians are disturb...

Levels of Search Marketing Knowledge

I'm stealing this idea straight from these four guys (1, 2, 3 - and 4 - thanks Emil) and adapting it to the world of SEO/M....

Degreed vs. Non-Degreed Professionals in the Marketing Space

Tonight, I got to meet one of my all-time SEO heroes for the first time in person - Ammon Johns. Living up to his mystical reputation, he instantly gave me some advice for the SEOmoz website that I think will serve quite well for the future. He also regaled me with some hilarious stories, some deep insight into the SEO field...

Getting Paid Not to do SEO

I chatted with a friend in the industry this evening who signed up a consulting client several months ago. My friend has been in touch with the client several times about starting the work, but apart from a couple general questions, they've never used the consulting time they purchased. I was immensely curious about the details and luckily, my friend could share a few specifics. The con...

SEO salary mythbuster!

Rand's post about SEW Live Seattle 2006 (below) got me thinking (and ranting) about SEO salaries. Below is an quote from what Rand said: Apparently, the lowest entry level SEO position ranges from $40-60K per year...The highest offer he recorded was $315,000 ...

These are a Few of My Favorite Myths

I just can't put the rhythmic tunes of Julie Andrews into an SEO myths post, try as I might. But, the content's here... so let's have at it - these aren't the top 10 SEO myths, they're the... Top 10 "obscure" SEO myths: #10 - Submitting to hundreds of "minor search engines" is the only way to boost "...

Anyone Up for a Friday Live SEO/M Chat?

WeeWorld launched their new website yesterday and it's got a cool feature that's virtually unused called "...

Internet Advancement - A Scam to Avoid

UPDATE: I've updated this post on November 13, 2007 to add a link to this PC World story detailing additional reported complaints against Internet Advancement by their customers here in Washington State. The original post is below: I...

How to Avoid Needing an SEO

Not every website, company or project needs an SEO. I know this seems blasphemous, but it's very true. There are a few critical elements you need to secure before you can be confident that an SEO firm or link building staff is uneccessary: Offer Something AmazingIf you have content, products or services that are so fascinatingly cool that they demand ...