Digital PR

Marketing Inldustry
Digital PR

SEO Meetups, Now (Hopefully) Coming to a City Near You!

Jon Payne (if I were talking to his friend and wanted to invite them both to a party, I'd so say "You better bring the Payne!") emailed Rand, urging him to write a blog post about SEO groups. Since Rand's indisposed in China, poor Jon had to resort to downgrading and asking me if I would blog about it. My motto should be "Rebecca Kelley: When R...
Marketing Inldustry
Digital PR

The Age Old Question: If You Inherited SEOmoz, What Would You Do With It?

A couple weeks ago, just for the hell of it, I emailed several SEOs and asked them the question they've waited their entire careers to hear: If you inherited SEOmoz, what would you do with it? Rand Fishkin is out of the picture (he left SEO to pursue his dream of becoming a master chef, he eloped with Mystery Guest, he got sued by Puma, whatever), leaving you to run SEOmoz and ...
Marketing Inldustry
Digital PR

Rebecca and Jane on WebProNews

While Rebecca and I were in New York this past week, we sat down with Michael McDonald of WebProNews to discuss some social media issues. While Rebecca is upset that she has a large strand of hair partially covering her face, and I'm amused at the awful look on my face in the embedded player, we didn't come across too badly on the film so we decided to post it here.
Marketing Inldustry
Digital PR

5 Best Things & 5 Worst Things About Being An In-House SEO

I'm now less than a week from starting my new job as the SEO Director of a search marketing agency, and it got me thinking about what I've learnt from my time as part of an (initially very small) in-house SEO team. There have been a lot of pros & cons to my time her, and in true blog style, I thought I'd try to summarise these in a snappy little list.Bad Thing...
Marketing Inldustry
Digital PR

Personality Analysis: The Makings of an SEO

A look at the unique and rare personality combinations that drive the best in the industry. Ok, lets face it…people love to read these kinds of things to get the ego boost that can come out of them. Invariably, any online personality analysis pumps you up by going into great detail your many unique strengths, while glossing over or playing down, or even spinnin...
Marketing Inldustry
Digital PR

A-List vs. Blue Collar Blogging

Poor Jason Calacanis. He seems to want to be the Ann Coulter or Bill O'Reilly of the SEO sphere, where he'll say stupid, outrageous things just to get noticed and blogged about. (And yes, I'm blogging about him...shut up.) In a recent post he authored (I'm not going to link to it because I think he's an idiot), he talks about how there is no such thing as "blue collar blogging" and &quot...
Marketing Inldustry
Digital PR

The New On Site Optimisation

Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...

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