Reputation Management
How to Respond to the 5 Types of Google Reviews
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
Diagramming the Story of a 1-Star Review
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.
Don't Just Manage Your Reputation—Improve it
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews
Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.
3 Reputation Management Cases You Don't Want to Miss
Whatever services you provide, whether it be pizzas or hosting services, you should learn how to communicate with your audience, build up a positive image and react to negative reviews and comments of unsatisfied customers (or probably evil competitors!). This post focuses on some recent online reputation management tactics that can be useful for any website.Level Up Your SEO Skills With Our Free Training
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Are Google Plus Users Dangerous?
Under the new Google Plus Local system, reviews are sorted by default to display the "Most Helpful" as opposed to most recent, as they had been with Google Places. According to a recent field observation, this means that any review left by a verified Google Plus user is much more likely to be the first, and possibly only, review that your potential customer will read when searching on Google Local.
How Twitter's Bad SEO Affects your Brand Reputation Management
I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.
5 Suggestions for Google Suggest
I love using Google's Suggested Search feature for spell check and to find answers to nifty questions like these: ...
Reputation Management SEO: 6 Advanced Tactics
Last week I visited Milan, Italy thanks to the generosity of the US State Department and Marco Montemagno, organizer of Social Media Week. I was, first off, impressed that the State Dept. had a formal program to encourage digital entrepreneurship and the promotion of Internet use as part of their m...
Online Reputation Tips - My Ad:Tech London 2009 Presentation
Last week I spent Wednesday at ad:tech in London where I spoke about advanced analytics and online reputation management. I thought the online reputation stuff would make a good Monday morning post. The audience was mainly brand and advertising people so I didn't assume too much knowledge of SEO or ORM, but instead ran through why you would want to monitor for your brand, how to determine if something is going to be a problem and some tips and tricks we've picked up along the way. I wanted to start with something topical so I used some examples from London Fashion Week (including brands and models) to demonstrate the impact of news events (interestingly, I found no significant correlation between spikes in search volume for the brands or models during fashion week).