Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
5 Google Business Profile Tweaks To Improve Foot Traffic
Leverage these 5 Google Business Profile tips to increase your client's foot traffic.
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.
March 1st Google Update: The Mysterious Case of the 19-Result SERPs
On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19. These appeared to be similar to In-depth Articles, but they disappeared the next day.
14 SEO Predictions for 2019 and Beyond, as Told by Mozzers
Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at Moz.
We Dipped Our Toes Into Double Featured Snippets
Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.Level Up Your SEO Skills With Our Free Training
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What a Two-Tiered SERP Means for Content Strategy
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.
The Influence of Voice Search on Featured Snippets
We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.
Exploring Google's New Carousel Featured Snippet
In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.
Mapping the Overlap of SERP Feature Suggestions
We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google's endless topical organization.
How to Get Into Google News
How To Appear In Google News: How do you increase your chances of getting into Google News? Barry Adams shares the absolute requirements that can increase your chances of appearing in the much-coveted Google news carousel.