Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
Is there another factor at work affecting your rankings? In this post, Aaron Friedman presents the idea that Google may be segmenting search results by industry and type of content, and offers up the results from three case studies and provides advice for how to work within the confines of a template you don't fully control.
If you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.
In the past 5 months since their roll-out, Google's Related Questions ("People Also Ask") have grown over 500%. This post details their growth and evolution.
What were Google's most volatile days of 2014–2015, and what algorithm updates did you miss? Two years of data from the MozCast project, visualized.
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RankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.
When it comes to getting a manual penalty revoked, the process is as much art as it is science. Anna Korolekh of PSD2HTML shares their journey in removing a massive penalty, dealing with the Google Webspam Team, identifying what worked and what didn't, and offers some key takeaways from the process.
While the idea of app indexation isn’t new, it's an area of rapid innovation—and the process for getting your apps indexed by Google has recently been simplified. Bridget Randolph provides a brief overview of that process and gives us an update to the app indexation info already available.
Recently, Google spokesperson Gary Illyes said that site owners should keep rel=author on their content pages, as it's always possible Google could start using it again. Does that mean that Google might bring back its Authorship program in search? Mark Traphagen provides in-depth analysis and a little educated speculation.
Everyone knows that thin and duplicate content are huge Panda factors. But are they really? In this article, Marie Haynes explores the possibility that Panda is about so much more than thin and duplicate content, and that salvation lies in overhauling your site to be truly excellent.
The Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.
Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing.
It's here! We're excited to announce the results of Moz's biennial Search Engine Ranking Correlation Study and Expert Survey, aka Ranking Factors. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of t...
Today we're excited to announce the results of Moz's famous Ranking Factors study. The study helps to identify which attributes of webpages and sites have the strongest association with higher rankings in Google. Ready to dive in?