Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
The Tweet Effect: How Twitter Affects Rankings
The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does n...
More "Panda" Update Information Starting to Come Out
On Friday, Google posted an update on its Webmaster Central blog entitled "Providing More Guidance on Building High-Quality Sites". The piece expands on much of what Google has said about the Panda update since its original release on February 24th.
Facebook + Twitter's Influence on Google's Search Rankings
Since last December's admission from Google + Bing's search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions: What signals are Google + Bing counting? How much influence do these social signals have...
One Year Later: Changes in SEO
It's been a year, one calendar year since I joined Distilled. My first task was to write the post for SEOmoz as the rest of the office was going to be out on holiday. (Hi guys, bye guys ...) So I geared up to write my first blog post on SEOmoz, as my others were always YOUmoz posts. ...
Traffic Source Diversity is Essential for Successful SEO
I recently created some custom filters in Google Analytics to illustrate SEOmoz's traffic over the past 12 months: SEOmoz's Traffic Sources Distribution...Level Up Your SEO Skills With Our Free Training
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Google's Farmer/Panda Update: Analysis of Winners vs. Losers
By now, everyone in the SEO world is aware of the algorithmic update Google launched last Wednesday, February 23rd. Several posts on the topic are worth reading, including Danny Sullivan's take, Aaron Wall's assesment...
The Nature of the "100-link Limit" of Google
SEOmoz is one of my favorite places to have some SEO fun time, because you can always find sparkling ideas about SEO there. Today Dr. Pete wrote a post titled How Many Links Is Too Many? and explained why we shoul...
3 Ways to Avoid the First Link Counts Rule
As many tests confirmed, Google algorithm counts only the first link anchor text but during the time some cheats have been tested to get more than one anchor text. Using my seo blog (named Posizioname...
How Many Links Per Page Is Too Many?
There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:[image 1]Digging deeper into the "Too Many On-Page Links" warning, you'll see the message:You should avoid having too many (roughly defined a...
The SEO side of design
Recently, Google added the “Instant Previews” feature, which enables users to preview websites on search results before clicking on them. It is important to analyse how these features will affect SEO strategies and the experts involved in the SEO effort. Instant Previews allow users to see a screenshot of the target page of search results, and even highlight the most r...