Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
AI and SEO
From large language models (LLMs) to AI Overviews in Google, AI is a critical part of digital marketing. We all use AI in some capacity, and its prominence in the world is only growing. One thing is for sure — AI is here to stay.
So how can you start using AI in your work to be more efficient? And how do you know when and why to block AI bots? How reliable are generative AI results? Here we’ve added some of our favorite resources about AI, and you'll find the most recent blog posts below.
Moz AI: Introducing Augmented Intelligence : Learn how Moz is using AI in our tools and where you can see Moz AI in action.
Who Should Block AI Bots? : See what Moz’s Senior Search Scientist, Tom Capper, has to say about who should block AI bots and when.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
How to Make AI Your Writing Sidekick for Content Marketing : Learn how you can start including AI in your existing workflows at each stage of the content creation process.
The Biggest Lessons I Learned From the HCU So Far
Struggling to recover from Google's HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
What's New in AI Search? | Whiteboard Friday Revisited With Garrett Sussman
This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old "Is SEO Dead?" debate.
Are AI Overviews Worth Pursuing? — Next Level
In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.
How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
SEO Content Has a Packaging Problem — Whiteboard Friday
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
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How to Future-Proof Your SEO Strategy with Relevance Engineering
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.
What I Learned From Analyzing Google’s AI Mode Patent
Google's stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
5 AI-Powered Workflows Every SEO Should Be Using Today
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed.
Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
Actionable AI — Whiteboard Friday
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.