SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
A Framework for Site Reviews (with Examples)
[Website Review Examples] Learn best practices and samples of website reviews. Over the past decade, I've been part of many reviews of websites, both in-person, as a consultant, and at many events. I've found that much of the time, the reviews themselves lack structure.
10 Ways to Get More SEO Clients
I've been traveling for the past few weeks and talking to dozens of SEO consultants, and you know what they are all saying? They are at their max for clients. Yup, that's right...they can't take on new clients. They have TOO much work! This is good for all sorts of reasons. One, it shows we are in a good place during an economically difficult time, and two, there are people out there desperately seeking out your services, with nowhere to turn.
Crafting an SEO Budget to Maximise ROI
I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth a read. The nature of these change from time to time based on my current interests – after all, I started out as a Small Business SEO and now work at advising...
Yup, SEO Can Be A Competitive Advantage
Another great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work." As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldn't help but want to jump into the fray with ...
SEO Site Audits: Getting Started
A typical SEO site audit takes me around 50 hours to complete. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this estimate can come in as low as 35 hours. If the site is large and has a lot of issues to document, the time investment inches closer to 70 hours. At SEOmoz, we usually asked for a project time-line of...Level Up Your SEO Skills With Our Free Training
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The 8-Step SEO Strategy
Enjoy this SEO Strategy Plan. Step 1: Define your target audience & their interests --This is the first step in most marketing campaigns, define your target audience. Your target audience is a defined set of people who you are marketing your product to.
Leveraging Mechanical Turk, oDesk, ELance & Craigslist for SEO
Web services that connect job seekers with paid employment have become powerful tools in the arsenals of those that know how to leverage them. Unfortunately, the services themselves and the concepts of how to apply them have often been overshadowed by fear, uncertainty and lack of knowledge about how to apply. No more. In this post, I'm going to walk you through how to use these web ser...
How to Get the Most Out of Your SEO
Tomorrow, at 8.30am PST (11.30am EST / 4.30pm GMT), I am going to be joined on the next Distilled conference call by Richard Baxter as we discuss "how to get the most from your SEO".
Explaining SEO, Role by Role
To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
Are Your SEO Resolutions Actionable?
It's that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It's also the time that many of us set new and ambitious goals for our businesses and clients. Unfortunately, while goals are important and ambition can be admirable, we often make the same mistake with our professional resolutions that we do with ...