SEO Copywriting

Copywriting can be an under-appreciated success factor in SEO. The content you write must not only target the keywords and topics your audience is searching for, but it must also satisfy their intent better than other pages, as well as being formatted and friendly to search engines.

SEO copywriting is a mix of keyword research, on-page SEO, formatting, and creativity. We've listed some of our favorite resources here, and below find the latest, most relevant posts.
 

Keyword Research: The Beginner's Guide to SEO : Copywriting starts with research. Understanding what your users are searching for is the key to success.

How to Write an SEO-Focused Content Brief Your Writers Will Love : A step-by-step on how to write an SEO-focused content brief that will help your content rank

SEO Content Has a Packaging Problem — Whiteboard Friday : Is your content strategy impacted by AI Overviews? Bernard Huang explains why SEO content has a packaging problem and how to course correct for 2025 and beyond

Content Marketing
SEO Copywriting

Everyone Should Hire 'Social Media Experts'

I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You." It's not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs...

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