SEO Tools

It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.

For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.

Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.

The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.

Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.

The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.

Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.

SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.

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SEO Tools

New Features: 10 Free SEO Tools & SEO Dashboard

We're rolling out two new features today for our SEOmoz members: the first is a collection of Free SEO Tools for all to use (you just have to have a free seomoz account), the second new feature is an SEO Dashboard for our premium members. Rather than using a ..how do you say.. "keyboard," to tell you about these features, I recorded a screencast so that I could...
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SEO Tools

New SEO Tool: Rank Checker

I've just put the finishing touches on a new tool that I think is a killer addition to our current arsenal of SEO tools. It's basically a tricked-out version of the "Where's it Rank?" PHP script that I of...
Generic SEO 2
SEO Tools

New Page Strength Tool Feature: Refresh Report

I've added a feature to the Page Strength tool that allows you to do a hard refresh of the data in your report. If you run a report and data is missing try refreshing it and it'll look for factors that were missing and attempt to fetch them again. Please keep the following in mind: Refreshing will only re-fetch data that is missing, n...
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SEO Tools

The end is near for SEO!

As the importance of Search Engine Optimisation gets home to the masses the amount of good high quality search engine optimised sites increases. The potential profit margins of a good SEO site heavily outweigh the margins of a successful PPC campaign. Eventually every man and his dog will have a good high quality, relevant search engine optimised website. Adding that to the fact that Goo...
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SEO Tools

Page Strength SEO Tool Search Plugin

Hey everyone, I've been learning all about Open Search technology lately and thought I'd whip up a cute Page Strength SEO Tool search plugin for Firefox/Internet Explorer before I'm onto another topic; for your information, it supports Firefox 2, Internet Explorer 7 as well as any compliant OS clients....
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SEO Tools

Free PHP Script for Download: "Where's it Rank?"

I needed a tool that quickly tells me what page of search results a URL ranks on for a specific keyword. It didn't need any advanced features or complicated options, just something where if I was visiting a page I could hit a button and instantly find out where it ranks for a keyword. I threw together a quick PHP script that does exactly this, including a browser button so I can ...
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SEO Tools

Overture Bid Tool Gone - Know a Good Alternative?

It appears that the overture bid tool is finally gone (for real this time). The information from this tool is used in our own Keyword Difficulty Tool, so now I'm looking for an alternate source of similar data. Previously the overture bids accounted for around 12% of your keywor...
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SEO Tools

Grabbing Expiring Domains

Since domain purchasing has become a major part of SEO (some would say it always has been), and considering how valuable expiring domain names can be, I figured dredging up Mike Davidson's old post on the subject was worthwhile: So if do...
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SEO Tools

A List of Every Website Statistic Publicly Available

Admitedly, this is an ambitious list, but it's also a worthwhile one. Below, I've attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise: Technical Data IP Address - via DomainTools Search...
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SEO Tools

Page Strength: One Week Later

It's been a week since we launched the Page Strength SEO tool and I'd like to give an update on how things went and what lies ahead. First off, I'd like to apologize for the downtime on thursday morning. The tool launched last monday and received a fair amount of traffic that lasted through wednesday. Thursda...
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SEO Tools

SEOmoz's Latest Kick-Butt Tool - Page Strength

Yes, it really is butt-kickin'. The Page Strength Tool is designed to replace the often inaccurate and infrequently updated Google PageRank score in the toolbar. Sure, we don't have access to nearly the amount of data they do and we're not purporting this to be 100% accurate or even a perfect metric for relative importance (though, in ...

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