Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Using Tools & APIs To Track Your Social Media Strategy
Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...
How To Manage Twitter: Do It Your Way
These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social medi...
Build Your Social Media Embassies
Came across a great analogy recently - your social media profiles are your embassies in distant lands. Here are 6 ways to build those embassies.
Exactly How Powerful Are Tweets & Retweets? Help Us Find Out!
Help us test how powerful tweets and retweets really are by participating in our test. All you need to do is tweet the text at the bottom of the post.
A Tweet's Effect On Rankings - An Unexpected Case Study
Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beg...Level Up Your SEO Skills With Our Free Training
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The Social Media Marketer's SEO Checklist
This post gives those marketers who focus more on Social Media and less on SEO a checklist of ways to optimize for search before (and after) promoting content on the social sites.
The Truth About Squidoo. What is it Good For?
Hi, fellow mozzers. Today I want to share some of my experience digging into social service called Squidoo. I'm sure many of you have met some recommendations to use this service for link building or online promotion, but I've never seen any good overview of this service from a SEO perspective. What is it, anyway?...
Google + Bing Confirm that Twitter/Facebook Influence SEO
As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). ...
Comparing SEO & Social Media as Marketing Channels
You may have seen the recent string of posts about SEO vs. Social Media, starting with this effective, but poorly argued controversy-bait, which was excoriated by Elysia Brooker and ...
Calculating and Improving Your Twitter Click-through-Rate
As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc). But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we t...