Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Customer Service and Reputation Management the Twitter Way: A Case Study
Last year I bought Comcast's NBA League Pass, which gave me access to the entire season of NBA basketball games. My brother egged me on to order it so he could use my online login and watch streaming games at home in Michigan (his cable provider didn't offer League Pass). A couple weeks ago I received a letter from Comcast informing me that they've auto-renewed me for NBA League Pass this year and that if I don't want to renew I'd have to cancel. I asked my brother if he wanted it again this year and he said that he didn't really want to shell out the money for it, so I could go ahead and cancel it if I wasn't going to use it. ...
Have a Commercial Website? Then Digg Won't Like You
I'm a fan of Digg and visit it every day to read various stories and check out what's new. Every so often I comment on stories and submit stuff. I get a "woo hoo!" feeling whenever one of my comments gets a bunch of diggs or when a submission hits the home page, which, combined with the site's content and news stories, keeps me coming back for more. Sure, lots of people bash Digg...
Un-Raveled: How Ravelry Successfully Created a Dedicated Community
Reading the recent post on the nature of online communities got me thinking about my favourite online community, Ravelry. This is one of the largest niche communities I have ever come across, with it fast approaching 200,000 members all talking about....knitting!
Help! My Industry Is Boring And My Imagination Is Hurting
This is an older topic, but one which is still worth discussing: what is the best way to investigate linkbait, viral or other content-based link building efforts in "boring" industries? How best to find out what worked in the past? How best to find out what didn't work? We have a range of tools at our disposal when it comes to content-based link building research. You've h...
The Nature of Online Communities
So this weekend I had a bit of free time so I decided to learn how to play go (narrowly beating chess I might add). Now as anyone who's familiar with go will know, it will probably take me more than a weekend to learn how to play but still, you have to start somewhere right!? Of course, being an internet junkie one of the first things I did was Google around to find some information online about g...Level Up Your SEO Skills With Our Free Training
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Holy Sh*t, I Joined Twitter
Sigh. After much badgering, cajoling, nudging, and subtle threatening from my coworkers, colleagues, friends, and Jane (yes, Jane gets her own category--she badgered me a lot), I finally joined the Twitter. Much like Jane did when she begrudgingly joined, I'll take you through the terrifying process of nervously dipping a toe i...
Question for the Moz Community - SEOmoz's Twitter Account
Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. The SEOmoz community has always been a fundamental driving force behind this company. All of you provide the motivation to keep us working and the guidance to keep us on the right track. When asked why I like my ...
Tracking Your "Viral" Video Campaign
This one is for anyone who has ever had the pleasure of doing a viral video marketing campaign.As we are all aware there are so many hurdles to getting either a client or an in house CEO to sign off quality "viral" video content. Two of the most difficult of these hurdles are "can you guarantee results e.g. numbers of views etc...." and "how do we track this"...
Taking Note Of Competitors' Mistakes & Successes
Quite often, people ask me this, either to my face, via Q&A or in emails: how do I come up with truly unique, never-before-seen, shiny new ideas? What a question. It's a rare thing to come up with something that's really never been done before. Many of the novels on a bookstore's shelves contain stories that have been told before in one form or another. Real originality is fantastic, but there is plenty to be made from taking a good idea and putting a new spin on it and making it better.