Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Strategic SEO Decisions to Make Before Website Design and Build
Asking the right SEO questions before you build a site sets you up for success later on. Check out the most important considerations to make before going all-in with a new website.
A Guide to JSON-LD for Beginners
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now
Are there technical issues plaguing your site beneath the surface? Learn about some of the most common and damaging technical SEO problems and how to begin fixing them.
How to Kickstart an SEO Audit for Your Startup
It's incredibly important to consider SEO when launching a startup. In this Whiteboard Friday, Rand shares how to kickstart a comprehensive SEO audit for your new business's site.
Automating Technical Reporting for SEO
Learn how you can set up an early warning system for your site's more important errors using server logs and see what you should watch out for.Level Up Your SEO Skills With Our Free Training
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Google's War on Data and the Clickstream Revolution
SEOs rely on data more than ever, and it seems Google is obscuring, blocking, or removing it at every opportunity. But there is hope, and we call it clickstream data.
The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web
Technical SEO is more complicated and more important than ever before, while much of the SEO discussion has shied away from its growing technical components in favor of content marketing. Mike King makes a compelling case for exactly why and how a returned focus on technical SEO will rejuvenate and revolutionize the search game.
How to Use Search Analytics in Google Sheets for Better SEO Insights
There’s no reason to go over what is or why you should use Google Search Console’s most powerful data-powered tool, Search Analytics. As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it's diagnosing traffic and position changes, or finding opportunities for optimiz...
How to Fix Crawl Errors in Google Search Console
Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.
Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO
Progressive Web Apps are the next big thing when it comes to delivering a dynamite mobile experience. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks?