Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Recovering Your Organic Search Traffic from a Web Migration Gone Wrong
You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?
What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year.)![Does Organic CTR Impact SEO Rankings? [New Data]](https://outdoorsrank.com/images/blog/banners/advanced-seo-74da3a3_2021-03-31-002050.png?auto=compress%2Cformat&fit=crop&dm=1617150050&s=02148f7e7f69e324818f707905b98b76)
Does Organic CTR Impact SEO Rankings? [New Data]
Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
How to Find and Fix Structured Data Markup Errors via the Google Search Console
Make your content easier for the search bots to read by eliminating data markup errors from your website.
What You Should Know About Accessibility + SEO, Part I: An Intro
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.Level Up Your SEO Skills With Our Free Training
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5 Essential E-Commerce Rich Snippets for Your Store
When it comes to online marketing bang for your buck, Rich Snippets are hard to beat.
How to Perform an Effective Image Optimization Audit
Have you made image optimization a priority for your website? If not, there's no time like the present.
Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand
Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.
Revisiting 'Navigational' 'Informational' & 'Transactional' Searches in a Post-PageRank World
The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.
Pruning Your eCommerce Site: How & Why
Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.