Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
The Colossus Update: Waking The Giant
June 16, 2015 marked one of the hottest days on MozCast. Was this a change in Google's HTTPS algorithm, or the aftershock of waking the Wikipedia giant?
Study: 300 Google Sitelinks Search Boxes - Triggers and Trip-Ups Analyzed
This recent study unravels some of the mystery behind the sitelinks searchbox and shines a light on some areas website owners can exploit for possible success.
Eliminate Duplicate Content in Faceted Navigation with Ajax/JSON/JQuery
Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
Should I Use Relative or Absolute URLs?
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.
How to Use Server Log Analysis for Technical SEO
Your server log files, though they may seem bland, contain a wealth of information that you can use in your SEO work. In today's post, Samuel Scott shows you how to find it and take full advantage.Level Up Your SEO Skills With Our Free Training
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The Long Click and the Quality of Search Success
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
How to Combat 5 of the SEO World's Most Infuriating Problems
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.
Use the Google PageSpeed Module to Dramatically Increase the Speed of Your Website
A fast website is no longer a luxury; it an expectation from site visitors and search engines. Google's PageSpeed Module can give you a leg up in creating a better user experience.
Music SEO - 7 Lessons in Brand Optimization for 2015
For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search.
The Power of Basic Technical SEO: Case Study
Technical SEO is an area worth your attention and can have a huge impact on the performance of your website.