Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
SEO & Progressive Web Apps: Looking to the Future
Until recently, it’s been too easy to get away with not understanding the consequences and opportunities posed by PWAs and service workers.
Visualizing Speed Metrics to Improve SEO, UX, & Revenue
With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.
An SEO’s Guide to Writing Structured Data (JSON-LD)
This guide will help you understand JSON-LD and structured data markup. Go beyond the online generators and prepare your web pages for the future of search!
Can You Reverse A 301 Redirect?
The short answer is yes. You can reverse a 301 redirect. The long answer is that this change may not work the way you'd expect or hope, and it could make your problems worse.
12 Steps to Lightning Page Speed
Here are 12 steps we've taken to keep our page speed lightening fast and organic traffic healthy.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Diagnose and Solve JavaScript SEO Issues in 6 Steps
Here are six steps to help you diagnose and solve JavaScript SEO issues.
Redirects: One Way to Make or Break Your Site Migration
Getting your redirects right can be the deciding factor in a successful site migration. Learn the rules of redirection for site migrations in this week's edition of Whiteboard Friday.
Uncovering SEO Opportunities via Log Files
While not aesthetically pleasing, server logs remain one of the most powerful tools in your SEO toolkit — as long as you know to access and analyze them.
Log File Analysis 101
Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday.
NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis
On-Demand Crawl lets you quickly crawl any site, even without a Campaign. Learn how On-Demand can yield immediate insights for sales, prospecting, and competitive intelligence.