Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment
Googlebot can't crawl or index sites using HTTP/2 alone. Based on the results of this experiment, you may want to continue optimizing for HTTP/1.1 as well.
How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level
Low-quality site content results in unhappy visitors and potentially even Google penalties. You can identify thin, duplicate, or spam-like content using a tool like Site Crawl.
So You Want to Build a Chat Bot – Here's How (Complete with Code!)
Anyone can build a helpful, functioning chat bot, even if you're not a coder. Robin Lord shares an insightful how-to, complete with lessons learned and free code via GitHub to fast-track your own bot's production.
Pros and Cons of HTTPS Services: Traditional vs Let's Encrypt vs Cloudflare
Thinking about going secure? It's more important than ever, with Google issuing security warnings for many non-secure sites in Chrome. This comparison of three popular HTTPS services will help you determine the best option for implementing an SSL certification on your site.
The Beginner’s Guide to Structured Data for SEO: How to Implement It
Learn to identify opportunities and implement structured data for SEO on your website. This guide focuses on the most basic types of markup and the most common use cases, plus resources to help with the more technical aspects of implementation.Level Up Your SEO Skills With Our Free Training
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The Beginner's Guide to Structured Data for SEO: A Two-Part Series
SEOs have been talking about structured data for a few years now, but only 17% of marketers are using it. There's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes.
JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience
More and more, we're realizing it's incredibly important for us as SEOs to understand JavaScript's impact on search experience. Can search engines see your content and experience your site the way a user does? If not, what solutions can you use to fix it?
How Does Google Handle CSS + Javascript "Hidden" Text?
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.
Site Crawl, Day 1: Where Do You Start?
When you're faced with thousands of technical SEO issues, knowing where to start can be vital. Powered by Moz's new Site Crawl, I guide you through the process of isolating critical issues quickly.
Optimizing AngularJS Single-Page Applications for Googlebot Crawlers
SEO for single-page application websites can be tricky: they're great for users, but potentially invisible to Google's crawlers. Learn what steps you can take to ensure your SPAs are found and indexed.