User Experience (UX)
Case Study: How An OpenCart Store Used Caching To Improve Page Load Speed
Page load speed is an important factor in optimizing website performance. These tips will have your ecommerce pages loading faster in no time.
How To Use Vanity URLs and Avoid SEO Self-Cannibalization
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
How to Prevent Hackers from Using Bad Bots To Exploit Your Website
Bandit bots are always circling, looking for an opportunity to attack your site. Make certain you aren't an easy victim.
It's Time to Treat Content as Part of the User Experience
We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.
4 Ways to Build Trust and Humanize Your Brand
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.Level Up Your SEO Skills With Our Free Training
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SEOs Know Things about UX: Here's How to Prove it
If you aren't a user experience expert, it can be hard to convince your boss how awesome your UX ideas are. Use these convenient, affordable tools to prove the site has a problem and to make a case that you have a solution.
What Can Mid-Century Design Teach You About User Experience?
Verner Panton, a design revolutionary once said, "You sit more comfortably on colours you like." A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?
Personas: The Art and Science of Understanding the Person Behind the Visit
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
Life Above and Beyond the Fold
Space "above the fold" was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time.
5 Lessons Learned from 100,000 Usability Studies
As helpful as analytics can be, they simply can't give as complete a picture as usability studies. This post walks through five of the most important lessons we've learned after performing hundreds of thousands of those studies.