Video is another way to reach and engage your audience. Whether you aim to show up in the video results or build a loyal following on platforms like YouTube, Instagram, or Facebook. Video is a vital part of your marketing strategy.
On-page Video SEO – Whiteboard Friday : How your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO, with Crystal Carter.
The Best SEO and Digital Marketing Podcasts in 2024 : Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals
How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff! : How to create engaging videos step-by-step using Canva. Let your local business come to life on film!
When I first suggested setting up a YouTube channel for our videos, I got a lot of sneers at the office. YouTube gets a bad rap (compared to a good rap) around our office. It’s probably because we’ve been soured by the comparisons between it and Wistia for business video hosting.
I'm frequently asked: "How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?" My response to this question is invariably terse, along the lines of "it depends on the style of your content and what you want to achieve with it." Each situation is different.
Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. Below I'll show you how I managed to index my Vimeo video embeds to include a thumbnail. Don't worry, the same steps should work for Youtube as well.
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