Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
While SEO is a different field than it once was, technical chops are still required to do things really well. In today's Whiteboard Friday, Rand pushes back against the idea that those skills are no longer necessary.
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
Pinpoint vs. Floodlight Content and Keyword Research Strategies
Keyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.
Controlling Search Engine Crawlers for Better Indexation and Rankings
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
UX, Content Quality, and SEO
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.Level Up Your SEO Skills With Our Free Training
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Becoming Better SEO Scientists
Marketers often claim to deal with various aspects of science, but often do so without the rigor of the scientific method. In today's Whiteboard Friday, Mark Traphagen shows us all how to be better scientists in our daily work.
Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume
What do you do if the keywords you'd like to target hardly get any search volume? There's one extra step for that type of organization to create demand, and in today's Whiteboard Friday, Rand explains what that is.
How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings
The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.
How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche
With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
Why We Can't Do Keyword Research Like It's 2010
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.