Too many marketers are overdependent on SERPs for traffic, creating a dangerous single point of failure.
With shrinking SERPs and volatile rankings, organic traffic is no longer reliable, especially for smaller brands trying to grow.
At MozCon New York, I’ll share how to use digital PR and brand-led strategies to diversify your traffic sources, increase branded search demand, and create lasting visibility beyond Google.
The SERPs aren’t giving you the same returns they used to
About two years ago, I started noticing a troubling pattern. We were working with smaller brands following SEO best practices to the letter, but despite doing everything right, they weren’t gaining traction in SERPs.
That’s when we started thinking differently about digital PR, not as a way to build thought leadership or land backlinks but as a demand-gen channel.
We revamped our digital PR strategy to drive demand for branded searches tied to solutions our ideal customer sought. This allowed us to diversify our traffic sources and increase conversion.
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Here’s what I’ll cover in my MozCon New York presentation
- How to build a brand-led content strategy that drives demand outside search
You’ll learn to move beyond traditional pillar-based models and create problem-solution content for specific audience segments. I’ll show you how to repurpose content across channels like TikTok, YouTube, newsletters, and communities to increase visibility outside SERPs.
- How to use digital PR to increase branded search
I’ll show you how to use digital PR as a growth lever to increase branded search, build trust signals, and drive traffic that algorithms reward, even when rankings fluctuate.
- How to build a distribution model that supports SEO and conversion
I’ll explain how to build a content distribution engine that aligns with your SEO and revenue goals, so your best work keeps delivering results long after it’s published.
Get actionable insights to fix declining traffic at MozCon New York
Who is this talk for?
This talk is for Digital PR professionals and growth marketers who want to build traffic resilience. If you're tired of seeing diminishing returns from organic traffic, this session will help you create a diversified strategy.
🎟 Don’t miss it
Join me at MozCon New York to learn how to diversify your traffic sources and increase demand for your products and services with digital PR.
MozCon is sold out!
Join the waitlist to know when tickets are released
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
