Quick one - Visits vs. Visitors is a great piece on why the first matters more than you might think and why the second is less accurate than you might presume. Good read:
Here are my top reasons for using visits:
1) Visits are more accurate than Unique Visitors.
2) Every Visit represents an opportunity to persuade or convert a visitor to a customer.
3) Measuring visits is based on fairly established industry standards
Guess I'm on an analytics binge today.
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
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