The Moz Blog

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

Every consultant or SEO will be asked at some point to investigate an organic traffic drop. To make that investigation a little less painful, this post lays out eleven essential questions to ask that'll help you get to the bottom of the drop.

Google's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Google is driving more and more clicks back to Google and creating fully in-search experiences, including custom portals. Are they walling off a garden built on our content? What does (and doesn't) Google owe us — as marketers, search users, and content creators?

MozCon 2018: Making the Case for the Conference (& All the Snacks!)

When it comes to convincing your company to send you to MozCon this July, we've got your back. ;) Check out a detailed breakdown of exactly what your ticket pays for, plus a few persuasive arguments you can make to help your decision-makers decide the juice is worth the squeeze.

How (and Whether) to Invest in and Structure Online Communities

Should you put time and effort into building a vibrant online community? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions about investing in and structuring an online community, including whether it's worth your time.

How to Deal with Fake Negative Reviews on Google

When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

One content marketing agency was able to improve their rankings within 60 seconds of being reindexed—and after careful, thoughtful retooling of the page content. Learn how they successfully catered to Hummingbird and what process they followed in this case study.

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

If all your analytics and data tools were suddenly taken away, would the value of your work disappear, as well? Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can't measure and report on.

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content

Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Re-evaluating and editing SEO content to make sure it's still relevant and impactful is just as important as creating it in the first place. Identify necessary changes and ensure your content continues to perform well using this 3-step guide and free grading rubric.

The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Google as friend or foe? Expert local search marketing predictions from Moz's own Miriam Ellis, Dr. Pete, and Britney Muller will equip your brand for the deep end of 2018.

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.

Diagnosing Why a Site's Set of Pages May Be Ranking Poorly

Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important mystery to solve, and in this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong, why it happened, and how to recover.