The Moz Blog

What Do Google's New, Longer Snippets Mean for SEO?

Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.

Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.

Our Readership: Results of the 2017 Moz Blog Reader Survey

We publish the Moz Blog to bring transparency and understanding to an industry that often lacks both. To that end, we try to regularly ask you how we're doing. This post shows what you all had to say.

Designing a Page's Content Flow to Maximize SEO Opportunity

Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.

The Complete Guide to Direct Traffic in Google Analytics

Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.

How to Write Marketing Case Studies That Convert

From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.

Knowledge Graph Eats Featured Snippets, Jumps +30%

Over a 4-day period at the end of October, we saw a 10% drop in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What happened, and how are these connected?

AMP-lify Your Digital Marketing in 2018

AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.

How Google AdWords (PPC) Does and Doesn't Affect Organic Results

We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.

How & Why to Make Your Website More Secure

Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.

How to Build the Right Content Marketing Strategy for SEO Growth

Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.