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At Stone Temple Consulting, we've spent some time playing with the Google Ajax Search API and the Google Ajax Feed API. These are great tools for embedding dynamic content in your web site. This post is going to talk about how to use these two APIs to do just that.
Here's the deal: I build links. I build a lot of them - tens of thousands every month. How do I do this? I create fun online quizzes and then provide HTML code with quiz scores that bloggers and website owners can embed on their own sites. A good example is this widget, which tells you if you talk too much in your blog, or ...
Vulcan Golf v. Google et al. is an important case because it's the first time (as far as I know) that trademark owners have tried to hold Google liable for domain-related conduct. Plaintiffs are taking what they learned in the keyword advertising context and applying it to domaining. Further, because the case is potentially a class action, there are mega bucks on the line. Think about it: anyone who's ever had her trademark infringed by a domainer using a parking company and Google Adsense could theoretically sign up to be a plaintiff. The recent ruling paves the way for trademark holders to sue companies who provide advertising services, but neither own or register the offending domain name, to be held liable for trademark infringement and cybersquatting.
As SMX Sydney wound to a close on the north bank of Sydney harbor, I stood with new friends and old, eating shrimp off the barbie (no, really), drinking beer and staring at the incredible view of the Sydney Opera House & the Harbor Bridge. Was this the best conference I've ever attended? Quite possibly, yes (and that's saying a lot). ...
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Today at SMX Sydney (which I'll have a more detailed post about this weekend), Danny Sullivan and I sat together on a site review panel in the late afternoon. One of the sites we were asked to review was DiscoverTasmania.com. During our investigations, we stumbled across some remarkable cloaking f...
When building a FLEX( Flash ) application that must be available to the user via Internet, always comes the next question : Will the website containing the application be SEO friendly?And the answer is NO. Google and other search engines cannot see inside your FLEX( Flash ) website/application and and index your pages. If SEO is important to you, and it should be important, you...
My brother, a Long Haul Trucker with a Bachelors Degree in English Literature, happened to be passing through Denver Friday and dropped by for a visit. "Any reason for a home cooked hot meal and a sleep in a room not equipped with shock absorbers," I would chide. Late Friday night we were discussing the economy and the like, as fuel costs have affected his business rather drast...
For today's Social Wednesday, I thought I'd share an interesting case study. My boyfriend works for Payscale, a salary and compensation information website (hey, he's my boyfriend, so I gotta throw them a good link). One day while I was at work, Jason (aka Manstery Guest) IM'd me and told me about this neat...
Yesterday I spoke at the Shop.org Online Marketing Workshop. I had previously spoken at a Shop.org summit in Las Vegas last September, and Larry Joseloff invited me and my fellow panelists back for another session. Our topic was "Keeping the Customers in Focus: Customer-Centric Search and Affiliate Marketing." Allan Dick from...
May It Please the Mozzers, I was working on trademarking some SEOmoz marks the other day, when I noticed that someone is trying to register the trademark "SEO." I was shocked. Apparently, the guy who's doing this has managaged to get all the way to the publication stage of the registration process. That means he has met a preliminary review by a trademark attorney. Now the...
Yesterday I had my roundup all written and when I hit "Publish" the blog editor decided to just instead refresh and wipe half my post. Sorry for the delay--here you go. Stories, news, and other notable items from the past week:
This week Rand discusses some non-sale conversions you might find on your site--things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.--but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Start paying attention to these no...
At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven't been indexed or aren't appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content doesn't seem to have made a difference. The images don't sho...
I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we've got here at SEOmoz. In the comments below, share your top 3 most bizarre, unique, unconventional or simply unexpected link building tactics. They can be specific, broad or even a little coy. The rest of us will go through and reward with thumbs up depending on how ...