The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The year was 1999. Dissatisfied with the difficulty of finding topic relevant information on “the Internet” that he had personally invented only two years earlier, technology industry visionary Al Gore Jr., invents a means of significantly improving the search process with the creation of the world’s first “Search Engine”, based on a complex mathematical fo...
This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agen...
Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the "Back" button on my browser, thus losing my post. After work, I went to the ...
Let's try a little excercise... Common features of spam domains include: Long domain names .info, .cc, .us and other cheap, easy to grab TLDs Short registration period (1 year, maybe 2) High ratio of ad blocks to content Javascript redirects from initial landing pages Use of common, high-commer...
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Most of you are aware I recently took a position at Tribune as their in-house SEO Manager.One of the first things I did was get a current state of the union. After working through the issues of verification for the dozens of sites (another post, perhaps), I realized that 'What Googlebot Sees' for a handful o...
I've talked in the past about the various possibilities of the future of search engines and the biggest threats to Google's dominance, and today I've been able to follow up on some of that prodding into that "vertical search fracturing" possibility. iMedix is one of ...
Jeff, our CTO and lead developer-with-a-beard, had recently expressed to me his desire to speak at conferences and events. Fantastic! ...except for one problem. There are no developer-centric tracks at any SEO conferences. SES? Zip. SMX? Zilch. Pubcon has had a smattering of developer-related sessions that were, according to Jeff, weak sauce. SXSW is the only conference to offer developer sessions...
![Taking [true knowledge] Out for a Test Drive](https://outdoorsrank.com/images/blog/banners/mobile-9ab3bec_2021-03-31-011004.jpg?auto=compress%2Cformat&fit=crop&dm=1617153004&s=ef051f9a5e30685b841ba8cb2a1b2192)
I had asked for an account for some time now, but today the email finally reached my inbox. And I was really excited about seeing what all the hype was about [true knowledge]™! Ps: getting really excited to test out a search engine, must mean I'm in the right job... So what is [true knowledge]™?In simple terms,...
The FTC announced today that Valueclick has agreed to pay 2.9 million dollars to settle the charges. This is the largest cash settlement since the inception of the Can-Spam Act in 2003. In addition, Valueclick is barred from future violations of the Can-Spam Act. It must also place conspicuous disclaimers indicating that consumers are required to participate and spend money on other obligations in order to qualify for "free" promotions. The settlement also requires them to provide a list of the obligations – such as applying for credit cards, purchasing products, or obtaining a car loan – that consumers must incur to qualify for a free product. Valueclick must also put in place strict measures to protect consumer information. Valueclick's compliance with these measure must be monitored by an independent party for 20 years.
Before I was inundated with the responsibilities of running a company and managing a few hundred emails a day, I used to spend a lot of time testing theories about how the search engines handled certain elements on a site or page. I'd test the engines to find answers to questions like: Does a keyword perform better or worse if it's higher up in the code of a page? (yep)...
This week, Google Webmaster Trends Analyst, Susan Moskwa, stops by Whiteboard studios to discuss some of the wonderful features that lie within Webmaster Central. From how to use the Google Groups Webmaster Help Forum, to covering your bases before submitting for reinclusion, their new...
I'm sure we have all seen it, or have had it happen to us. You are doing a search on Google and you get a results page that says "Did you mean, ####" at the top of the page. I firmly believe that this is a helpful tool to many people who are either horrible spellers, or had a momentary "brain-fart"! But what do you do when this affects your own search engine traffic?...
This is a feature I've been asking for in analytics packages for the last 2 years: This report lets a search marketer actually visualize the healthiness and distribution of their site's keyword-based search traffic. In the example above, I'm showing the repor...
Bait and Switch is a well known Link building strategy, which in my opinion works well with a viral campaign. In most cases its used for sites that don’t have very appealing content...Because I am inherently lazy, and do not want to particularly bore most of you with what this tactic is, I will just link to Jane’s prese...